One of the most iconic landmarks on the Palos Verdes Peninsula, La Venta Inn turned 100 this year. The first structure completed for the Palos Verdes Project, it opened in the summer of 1923 as Clubhouse 764 but was soon renamed La Venta—Spanish for “the sale.” Frank A. Vanderlip Sr. and his group of real estate investors used the structure as a sales office and convenient location to entertain and house prospective buyers.